Because bioethanol is clean burning, EcoSmart Fire models do not need a chimney or a flue, or a utility connection – offering the ultimate in design simplicity and flexibility.Learn More
Fueled by e-NRG Bioethanol
e-NRG is specifically formulated to produce a vibrant orange flame.
Lose the chimney and the flue and keep the heat in - no smoke, no soot, no ash.
Indoor & Outdoor Fires
Our extensive collection offers you unprecedented choice and is the perfect solution to any design or decor.
Efficiency Over 90%
No flue or chimney means that the heat generated by the fireplace during combustion isn't lost up the chimney.
No Gas, No Electricity, no Flue
Our bio ethanol burners are self-contained and require no gas or electrical utility connections - speeding up installation.
Quick and Easy Installation
No flues or connection to utilities brings construction costs down and saves you time and money.
Best SellersFull Collection
XL1200 Ethanol Burner£3,245.00 The longest of the elongated flames.
Martini 50 Fire Pit Table£1,895.00 Uniquely different fire pit designed to be the centre of attention at every gathering.
e-NRG Bioethanol Fuel£130.00 High quality, clean burning fuel, specifically formulated for use in liquid ethanol fireplaces.
Flex Single Sided Fireplaces£1,995.00 Integrated within cabinetry or a fireplace setting, these single sided fireplace inserts offer the perfect blend of functionality and design aesthetics.
Manhattan 50 Fire Pit Table£1,895.00 A premium fire table that combines ingenuity with functionality.
Flex 42SS Single Sided Fireplace Insert£4,145.00 Integrated within cabinetry or a fireplace setting, these single sided fireplace inserts offer the perfect blend of functionality and design aesthetics.
Ark 40 Fire Pit Table£2,195.00 Natural hues, weatherproof materials and industrial design features combine to create an eco-friendly fire solution that is as striking as it is sustainable.
AB8 Ethanol Burner£1,195.00 Compact round-shaped burner which generates a beautiful large-scale flame
Mix 600 Fire Pit Bowl£1,095.00 Uniquely different fire pit designed to be the centre of attention at every gathering.
Pod 40 Fire Pit Bowl£2,195.00 A modern update to the classic fire pit.
Part of MAD
From product development to sourcing materials and manufacturing, packaging and logistics, sales and marketing, we live and breathe our brands with passion.Learn More
Installations of our product in a diverse number of environments, we’re proud of what we’ve created.
Exclusive benefits designed for the needs of our trade, commercial and retail partners.
We’re well versed in shipping to all corners of the globe with 75+ countries under our belt.
1-on-1 expert consultation and ongoing support after the product installation.
Years of experience building up a network of awesome suppliers.
We stand behind our products with 180 days easy returns and 1-year warranty.
How Can We
Step-by-step guidance to find the right solution for your needs, trade professional benefits, and ongoing support before and after your purchase.Say Hello
From product selection, to material sourcing, and project reviews, our team is here to help.
Our unparalleled support and versatile product range makes designing with fire simpler than ever.
Can't make it to our showroom? Book an online consultation with our team of specialists.
Smart pricing, personalised support and unparalleled creative freedom.
Enjoy exclusive discounts across our entire range of fireplaces and fire pits.